In this episode, we are joined by Kim Dowling, Founder and CEO at Ride Indoor Cycling. Founded in Austin, Texas, Ride offers customers a fun workout experience filled with dancing, music, and colorful lights. In today’s episode, we discuss the power of word of mouth marketing for Ride’s success, how Kim creates a world class experience for Ride’s customers, and how Ride was able to pivot during COVID. Stick around to the end to hear Kim’s suggested reading list for high school and college students interested in business.
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