Jason Burchard is the CEO and co-founder at a SaaS (Software as a Service) company called RootNote. RootNote provides content creators such as youtubers, musicians, twitch streamers, podcasters, etc. with a single platform that houses all of their relevant data like follower count, streams, plays, etc. so that these content creators can make better informed decisions on which form of content to release. In this podcast, Jason explains his ideation process with RootNote, the implications of raising capital and how they can be potentially stressful, and how social media is changing how businesses market to their consumers. Listen to the end to hear what Jason thinks is the most important thing to keep in mind when thinking about sales.
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