Dendi is a software platform that helps medical labs organize their data and run their businesses better. With the help of its founder and CEO, Jihoon Baek, Dendi grew to 7 figure growth and raised a $2 million round this August. In today’s episode, Jihoon tells us how he started Dendi in the medical field despite having no background in medicine, why it’s more important to listen to customers rather than build them their product, and why he believes First Principles Thinking is not a great ideology. Listen to the end to hear Jihoon’s advice on who to receive advice from.
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